Brand Manager EMEA (m/f/d)

Düsseldorf

YOUR RESPONSIBILITIES

Brand Strategy & Planning

• Localize global brand positioning into actionable strategies tailored for EMEA markets
• Lead the development and execution of regional brand campaigns, product launches, and seasonal moments
• Ensure brand consistency across all touchpoints (digital, retail, PR, partnerships)

Market Intelligence & Insight

• Work with consumer insight teams or local agencies to identify category trends and consumer behaviour
• Conduct competitor benchmarking and translate learnings into actionable brand moves

Cross-functional & Cross-country Collaboration

• Liaise closely with Global HQ, local country teams, and commercial stakeholders (sales, trade marketing, etc.)
• Act as the brand lead for creative alignment, agency briefings, and internal approvals

Campaign Development & Execution

• Own the 360° brand calendar across EMEA: hero campaigns, KOL/influencer activities, PR pushes
• Oversee localization and transcreation of key visual assets and messaging

• Collaborate with digital & media teams to ensure brand campaigns land with strong ROI

Performance Tracking

• Monitor brand health metrics, campaign KPIs, and share of voice across countries
• Use insights to optimize future campaigns and build best practice playbooks

YOUR PROFILE

• Bachelor’s or Master’s degree in Marketing, Business, Communications or related fields
• 5+ years of brand management or marketing experience, ideally in consumer goods, electronics, or lifestyle sectors
• Proven experience in multi-country marketing within the EMEA region
• Strong creative sense with excellent project management skills
• Fluent in English; additional European languages (German, French, Spanish) a plus
• Comfortable in matrixed and cross-cultural environments
• Hands-on, proactive, and able to balance strategy with execution
• Experience working with both global brand teams and local marketing execution
• Strong understanding of retail, e-commerce, and omni-channel brand-building in EMEA
• Data-driven and outcome-oriented, yet brand-sensitive

WHAT WE OFFER

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced, international environment.
• Professional growth opportunities within a leading global brand.
• Gym support

CONTACT US

Are you as excited as we are about the future of robotic technology? Then we have to meet! Join our ride and send your complete application documents with your salary expectations and the earliest possible starting date in English via the application link.

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ABOUT US

Long before the “Smart Home” concept became fashionable ECOVACS Robotics (ECOVACS) was already at the forefront of innovation in smart home robotics, exploring new ways for robots to transform homeowners’ lives. ECOVACS’ more than 25 years of work in service robotics has seen the company transformed from a visionary startup into a global corporation with a Mission of Robotics for All. Designed to change the way people live and work, ECOVACS robotics are now being used in over 145 countries and regions around the world.

Our guiding Vision - Advancing robotic technologies to serve the world, to create a holistic ecosystem between human and robotics in lifestyle and production.